Cool down your colour

Freshly bleached hair looks bright and beautiful but can go brassy over time leaving you with warm, orange tones.

Iconic Ice White Toning Shampoo is a crucial colour corrector for platinum blondes. The true blue pigments within our indigo formulation knocks out nasty brassiness leaving hair icy cool.

Lots of silver shampoos can leave hair feeling dry and brittle – not ours! This magic formula includes Pro Vitamin B5, to encourage natural shine so your artic tone can truly glow.

A cult favourite for bleached, balayaged or highlighted hair.

• Tones Blonde Hair
• Refreshes and Restores
• Enhances Silver Tones
• Moisturises
• Cleansing
• 250mL

HOW TO USE

Apply to wet hair, massage gently into a lather and rinse well.

This is a Toning Shampoo use every other wash to keep blonde icy cool.

We recommend alternating with our Bleach Blondes Everyday Care Shampoo to prevent overtoning.

Leave on for 1-5 minutes depending on desired results.

INGREDIENTS

AQUA (WATER), SODIUM LAURETH SULFATE, SODIUM COCOAMPHOACETATE, SODIUM CHLORIDE, DISODIUM LAURETH SULFOSUCCINATE, POLYQUATERNIUM-39, PANTHENOL, PARFUM (FRAGRANCE), PEG-4 DISTEARYL ETHER, DISTEARYL ETHER, DICAPRYLYL ETHER, CITRIC ACID, DISODIUM EDTA, SODIUM BENZOATE, SODIUM SULFATE, HEXYL CINNAMAL, LINALOOL, BUTYLPHENYL METHYLPROPIONAL, ACID VIOLET 43 (EXT. VIOLET 2).