Gentle cleansing shampoo that brings out hair luminosity and neutralises yellow tones. The soft lilac tone makes this purple shampoo suitable for paler blondes - this shampoo is a lightly purple shampoo.

Purple Shampoo. This purple shampoo contains violet pigments which works to counteract and cancel out yellow and orange tones which neutralises brassy blonde hair. Using this shampoo will give you a cooler toned blonde. Can also be used for silver hair or grey hair when yellow tones are peeking through to tone them down.