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About Us

Born and ripened in Hawkes Bay, The Brand Outlet, now known as brands.co.nz, sprang to life in 2013. ​

Frustrated at how hard it was to access products, we sourced goods overseas and operated pop-up stores all over NZ. Our goal was to offer kiwis great deals on fragrance and beauty products, but we realised there had to be a better way as time went on. ​

That’s when we launched online. 

Since 2016 we have been learning the e-commerce ways. How to offer you the products you love in a way that’s both easy, convenient and clever.​

We’re proud to say we are a family first business. We employ many Hawkes Bay locals (and other kiwis, of course) to source relevant products far and wide. ​

Where we started...

Choose Joy, Choose Brands.co.nz​

​After eight years, it's time to change in line with the growing online needs of kiwis. ​ So, we’re moving from The Brand Outlet to brands.co.nz​.

This doesn't mean fewer great deals for you; it’s the opposite. We’ve listened to our insightful shoppers and are committed to bringing more brands, more categories, and to making your experience simply more joyful.
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Why Shop with us?

We believe Kiwis deserve seamless online shopping. The brands.co.nz team are working hard to offer a range of relevant brands, experiential product discovery, easy checkout, more ways to pay, spontaneous surprises, all things designed to delight you.​ Don’t worry, if the product you order is not what you expected, take advantage of our easy returns offer, and we’ll fix it in no time. ​If you don't love your experience, then we're not doing our job. Simple.

Shipped from hawkes Bay

Shipped from sunny Hawkes Bay, our fulfilment warehouse is jam-packed with joy. Our Brands family work hard to offer you quick and efficient service, packing your order with love and care to ensure your goodies arrive on time. With surprise and delight gifts, you can trust Brands to deliver an exceptional shopping experience from start to end.
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