Alterna transcends ordinary haircare - with healthy, sensorial rituals and clean, skincare-inspired formulas - elevating ordinary moments into self-care experiences that instantly transforms hair and senses.

Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color - we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

• Instantly and visibly strengthens, protects and adds resiliency to damaged strands
• Targets and fills cracks and fissures in the hair’s external structure
• Smooths and seals the cuticle layer to provide protection, and a smoother look and feel
• Works to add and maintain moisture levels to soften strands and add shine